The 2025 edition of #FrenchSportDays in Egypt concluded with exceptional results. Over several days in Cairo, key players from the French ‘Sportech’ sector met with local decision-makers. The programme featured expert knowledge-sharing, immersion into a rapidly evolving market, and strategic discussions on the future of officiating and athletic performance.
Audiovisual technology: a performance driver for officiating
In a context where precision has become the international standard, our video and audio officiating solutions sparked significant interest among Egyptian federations.
The challenge is twofold
- Ensuring real-time officiating reliability through high-performance communication and replay systems.
- Optimising coaching and training through video analysis, enabling athletes to reach world-class standards.
The ambition of the federations we met is clear: to integrate technological innovation in order to propel Egyptian sport to the forefront of the international stage.
Setting our sights on the 2027 African Games and the 2036 Olympic Games
Egypt is no longer hiding its ambitions. The country is investing heavily in its sporting infrastructure ahead of two major milestones:
- The 2027 African Games.
- The bid for the 2036 Olympic Games.
This political will was confirmed during our discussions with Dr Ashraf Sobhy, Minister of Youth and Sports . His bold vision for national sporting development places technological innovation as a central pillar of Egypt’s strategy.
Egypt’s appetite for innovation and its commitment to raising officiating to international standards open up exciting prospects for collaboration.
A promising Franco-Egyptian partnership
This success would not have been possible without the impeccable organisation of Business France, which allowed for a total immersion into the local sporting ecosystem.
Thanks to these direct discussions with the Minister’s office and experts on the ground, we come away with the conviction that the Egyptian market is one of the most dynamic in the region. The opportunities for collaboration are numerous and promise to permanently transform the sporting experience for officials and spectators alike.
